In-Short
- Apple gains observer role on OpenAI’s board with Phil Schiller representing.
- No voting power for Apple, but valuable insights into OpenAI’s decisions expected.
- ChatGPT to be integrated into iOS 18 as part of Apple Intelligence features.
Summary of Apple’s New Role with OpenAI
Apple has recently solidified its partnership with OpenAI by securing an observer role on the latter’s board of directors. Phil Schiller, Apple’s marketing veteran, will take on this new role, which is anticipated to commence later in the year. Although Schiller will not possess voting rights or other directorial privileges, his presence at board meetings will provide Apple with a deeper understanding of OpenAI’s strategic choices.
The collaboration, which was announced at the WWDC event, will notably integrate ChatGPT into the upcoming iOS 18, enhancing the Apple Intelligence suite. This move is a strategic one for both entities, as Apple does not require financial compensation for the integration, valuing the exposure of ChatGPT on its platform as a significant benefit. Conversely, OpenAI gains access to the extensive user base of Apple’s ecosystem.
Phil Schiller’s involvement is particularly significant given his influential role at Apple. As an Apple Fellow, Schiller oversees the App Store and Apple events, and he has been instrumental in defending the company amidst global antitrust scrutiny. His expertise and experience are expected to be valuable in this new observer capacity.
While the details of this partnership are still evolving, the move marks a significant step in the relationship between the two tech giants, with potential implications for the future of AI integration in consumer technology.
Further Reading
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Footnotes
Image Credit: Daniel McCullough
