In-Short
- Google Cloud introduces Veo and Imagen 3 AI models on Vertex AI platform.
- 86% of enterprises using generative AI report increased revenue.
- Veo enables video generation from text/images; Imagen 3 enhances image realism.
- Mondelez and Quora among firms adopting these AI technologies.
Summary of Google Cloud’s AI Innovations
Google Cloud has recently unveiled two groundbreaking generative AI models, Veo and Imagen 3, on its Vertex AI platform. These innovations come as enterprises report a significant revenue boost, averaging 6%, from using generative AI technologies in production.
Veo: A Leap in Video Generation
Veo stands out as Google’s most advanced video generation model, currently in private preview. It’s the first of its kind from a major cloud provider, allowing businesses to create high-quality videos from simple prompts. This could transform video production across various sectors.
Imagen 3: Elevating Image Realism
Imagen 3, set to be available to all Vertex AI customers, promises a new level of realism in text-to-image generation. It boasts improvements in detail and lighting, along with reduced artifacts. Exclusive features for enterprise customers include advanced editing and brand customization.
Enterprise Adoption and Impact
Major companies like Mondelez International are leveraging these AI models to expedite content creation, enhancing quality while cutting costs and time to market. Quora’s Product Lead, Spencer Chan, highlights the potential of Veo to empower users to create compelling generative video content.
Commitment to Safety and Security
Google has addressed concerns about AI-generated content by incorporating safety features such as digital watermarking, safety filters, data governance policies, and copyright indemnity for its generative AI services.
The introduction of Veo and Imagen 3 underscores Google’s expanding role in the enterprise AI market and indicates a trend towards more sophisticated AI solutions for business needs.
Imagery Credit: Google Cloud
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